High-quality bikes.
Since 1990.
WHY PARTNER
WITH BELGIAN CYCLING FACTORY
100% focused on the Independent bicycle dealer
Since 1997 we are 100% IBD only. That’s what we do for 27 years and has never changed. We value relationships more than just doing transactions, the latter is what many brands do nowadays. What was the standard in the past many years is unique and rare today, meaning to be 100% focused on the IBD (independent bicycle dealer) and support you to be successful with your own objectives set for your company.
Rider and retailer centric
We took leadership by putting the rider and retailer centric in all our decision making. By listening to you, we have updated our business model with improved and new strategies. We call our updated business model RRC. RRC stands for Rider Retailer Centric. We put your interests, our retailer, first. This results in lower risks for you, increased ease when working with us, supporting you to grow your business and to increase your profitability.
Family-owned company
We are a family-owned company guided by strong family values. We care about the way we do business, like we care about values in our private lives. Yes ,we like to grow our business, but we value the way we do business by having fun and by working together even more. Call it romantic, call it passion. We call it our way
FACTS & FIGURES
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Start of operations in 1990 as a frame builder & painter
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Founded Ridley Bikes in 1997
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Acquired Eddy Merckx brand in 2017
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Acquired Nukeproof brand in 2025
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100% Family Owned
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+180 Employees world wide
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Capacity Belgian factory up to 400 custom bikes
a day/ 88.000 a year -
Best-in-class configurations
NEWS
